Tuesday 29 January 2008

Everyone is loved on 3



Did you know that 'Pay As You Goers' get fair treatment on 3? Well they do.  

Each ad in this campaign demonstrated how well 3 treat their PAYG customers by catering messages to various audiences online. This one about N00bs and L33ts ran on a gaming site, thus the gaming lingo. Other executions included "Wags are as important as Footballers" which ran on girlie sites, and "Roadies are as important as Rockstars" for music sites.

Don't have a link for all these at the moment sadly. Trust me though, you'd love them. 

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